Exploring Values of Marine Cultural Heritage _ A Qualtrics Survey

Abstract

This dataset contains respondent-level data from a nationwide online survey of adults in England examining perceptions and values relating to marine natural and cultural heritage. The survey was administered using Qualtrics.

The dataset includes responses on ocean engagement and connection, perceptions of natural and cultural marine heritage (including their importance and interrelationships), awareness and interaction with shipwrecks, and socio-demographic characteristics.

It also includes data from a discrete choice experiment (DCE) in which respondents completed repeated choice tasks evaluating alternative shipwreck management programmes varying in cultural heritage safeguarding, natural heritage protection, public engagement, and associated annual costs.

The dataset is structured at the respondent level and includes attitudinal, behavioural, demographic, and stated preference (choice) data suitable for analysing public preferences and trade-offs in marine heritage management.