Scottish Avalanche Information Service (SAIS) User Survey

Abstract

The data comprises survey responses from over 1000 participants. The survey was designed by researcher from the University of Stirling in collaboration with the Scottish Avalanche Information Service (SAIS) who publish daily avalanche risk bulletins for outdoor sports participants throughout the winter. An important aspect of risk communication is to understand the audience and so the core aim of the survey was to understand how people use the avalanche information service and identify the role it plays in their decision-making during planning of outdoor activities and when pursuing them. To that end, the survey covers three main aspects: 1) the survey helps to identify different user profiles 2) it identifies and probes survey respondents familiarity with the avalanche bulletin. (3) it probes the survey respondents understanding of various risk communication tools used by the SAIS. The data underwrites the publication of the SAIS User Survey Summary Report 2021.