Please use this identifier to cite or link to this item:
Appears in Collections:University of Stirling Research Data
Title: The Influence of Information Search on Preference Formation and Choice (INSPiRE)
Creator(s): Sandorf, Erlend Dancke
Campbell, Danny
Contact Email:
Keywords: Stated preference
Stated choice experiment
Information search
Preference formation
Date Available: 25-Jan-2022
Citation: Sandorf, ED; Campbell, D (2022): The Influence of Information Search on Preference Formation and Choice (INSPiRE). Version 0.5. University of Stirling. Stirling Management School. Dataset.
Publisher: Economics Division, Stirling Management School, University of Stirling
Dataset Description (Abstract): In this stated choice experiment respondents choose among bottles of wine described using seven attributes: 1) Country of origin, 2) colour of the wine, 3) alcohol by volume, 4) grape variety, 5) characteristic of the wine, 6) whether the wine was organic, and 7) price. The attribute levels were established after scrapping the websites of three large supermarket chains in the UK. Using the web-scraped wine data, we calculated a set of probability weights to establish the likelihood of each experimentally designed wine bottle being available in the supermarket. We used these weights to sample individual random profiles from the restricted factorial each time an individual entered the survey. The survey was programmed in Shiny, which is an R package, and the data was gathered during January 2020. In total, 4,121 respondents were randomly allocated to one of 10 treatments, each designed to test a specific aspect of search and preference learning. Example tasks and the instruction videos can be found at Respondents were randomly recruited from the UK population aged 18 and over. We did not use any quota sampling to ensure that our samples were representative of the target population.
Dataset Description (TOC): data-inspire-project-choice.csv stated preference choice data in "wide" format with one row per choice situation variable-description.pdf a description of the variables (pdf file)
Type: dataset
Contract/Grant Title: The Influence of Information Search on Preference Formation and Choice (INSPiRE)
Funder(s): EC - European Commission
Contract/Grant Number: 793163
Geographic Location(s): UK
Time Period: 2020
Rights: Rights covered by the standard CC-BY 4.0 licence:
Affiliation(s) of Dataset Creator(s): University of Stirling (Stirling Management School)

Files in This Item:
File Description SizeFormat 
data-inspire-project-choice.csv61.61 MBComma Separated Values (CSV) fileView/Open
variable-description.pdf145.35 kBAdobe PDFView/Open

This item is protected by original copyright

Items in DataSTORRE are protected by copyright, with all rights reserved, unless otherwise indicated.